![]() You already know that flexibility and personalization are a must-have in the email industry. Transactional emails imply more and more complex business logic, and one can often struggle to try to juggle a lot of different templates, when they could just have one personalized email that adapts to several use cases. ![]() Having a separate template for men and another one for women, or creating specific campaigns to recommend different things based on your customer's previous purchases is not viable. It is in this kind of situations that a templating language comes in handy.Įven if you could potentially write your own, to be able to implement a tokenizer and a grammar, you'd need to have a good knowledge in the field and might end up reinventing the wheel when you could have been focusing on your core business instead. You could instead use nice libraries such as Handlebars, Jinja or Twig, but then you’ll still need to write or host a dedicated service to handle the templating processing. ![]() Mailjet's Templating LanguageĪt Mailjet, we know the value of a fully integrated templating language, which is why we created our own templating language with our Transactional Send API in mind. Our idea: one template to rule them all, just with a single API call. ![]() So, let’s recap: MJML for producing responsive HTML emails without effort, plus a templating language to bring them to life with conditional blocks and variables. ![]()
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